With the key message "Wake up Dragon energy", Rong Do brand needed to increase brand awareness, engagement with online user and build up brand love.
Users from 13 to 22 years old who are interested in sport, lifestyle and entertainment are selected audiences for developing fan base of Rong Do
Intensively communicate to users key message of this phase: WAKE UP DRAGON’S ENERGY on Facebook
Build up a loyal community of Rong Do on Facebook
Develop 02 game applications on facebook to increase enagegement with users
Over 11.000 user logged-in to play game application
We offer branded content for Rong Do which is relevant to brand personality, they are: energy inside you, quiz game and characteristic contents
The game reached 119.992 facebook’s users with average 5.5 plays per user after 4 weeks.
Total 10.641 users logged in with 41.266 turns. The most users play game is from 13 – 17 years old (based on Facebook insight)