Flash Jimmy Choo brand wants to increase brand awareness and engagement with online users for brand new premium fragrance with special traits in brand personality: fashionable, provocative, naughty and charming.
Young girls at age of over 22 years old who are fashionable, beautiful and provocative are target audiences recruited for this campaign
To organize a photo contest and a blog contest for female over 22 years old only. In order to complete good entries in compliance with criteria of the rule, the contestant must have certain knowledge about brand as well as she might find a connection between her character and brand personality.
We choose Fashion, Fragrances, Life of girl are content theme to promote Flash Jimmy Choo
User send photos about party style and call to vote for their pics
We create topics about luxury party, luxury life such as "What if you will become a famous person"